I love technical SEO (most of the time). However, it can be frustrating to come across the same site problems over and over again. In the years I've been doing SEO , I'm still surprised to see so many different websites suffering from the same issues. Soft 404 errors A soft 404 is a page that looks like a 404 but returns a HTTP status code 200. In this instance, the user sees some text along the lines of "Sorry the page you requested cannot be found." But behind the scenes, a code 200 is telling search engines that the page is working correctly. This disconnect can cause problems with pages being crawled and indexed when you do not want them to be. A soft 404 also means you cannot spot real broken pages and identify areas of your website where users are receiving a bad experience. From a link building perspective (I had to mention it somewhere!), neither solution is a good option. You may have incoming links to broken URLs, but the links will be hard to track
Interesting Facts about Search Engine Optimization. A search engine, equally important to both – information provider and seeker, serves as a platform to share information in any format. SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.