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Showing posts from June, 2018

8 major Google ranking signals in 2018

What’s a top Google position made of? Here are the 8 major points that make all the difference. It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Backlinks Backlinks are the strongest indication of authority to Google. Let’s look at the things that can make or break yours. 1. Link score How does Google turn the abstract concept of “backlinks” into a quantifiable ranking signal? In several  patents , Google explains that this is done by calculating a “link score.” The score is made up by every incoming link’s individual quality score (aka PageRank) and the number of links to the site. So link quantity is an important part of the score. However, remember that you can’t afford to have spammy, low-quality links in 2017. It’s also worth noting that links coming from the same domain carry little weight; Google will typical