Before you begin Video Ads Promotion
Before you can use remarketing for video campaigns, you need to
link your YouTube account to your AdWords account. You can do this from either
the YouTube channel or from within your AdWords account. See how to link YouTube and AdWords accounts.
How it works
·
You can create a
remarketing list from only one channel or from videos within a single channel.
Once you’re done, you can combine remarketing lists to reach a custom audience.
For example, let’s say you’re promoting the DVD release for a movie. You can
combine separate remarketing lists to reach people who viewed your movie
trailer but have not yet seen your video ad promoting the DVD.
·
You can create as many
video remarketing lists as you want. You can even create copies of the default
lists we created for you.
·
You can also use video
remarketing lists to target your standard text ads or image ads across the
Search and Display Networks.
Keep in mind
It's important to be careful using multiple types of targeting.
If you use more than one targeting method at a time, AdWords will apply them
all. For example, if you target a specific keyword, age, and channel, your ads
will only be shown when all those methods match your ad at the same time. This
can restrict your impressions significantly. Therefore, it's not recommended to
pair remarketing lists with multiple types of targeting, like demographics or
interests. It's best to target broadly, and opt in to all video ad formats.
Instructions
The following instructions cover how to create video remarketing
lists in your Adwords account. Before you can create these lists, you'll need
to link your AdWords account to your YouTube channel.
Create a video remarketing list
3. Click Shared library in the
left navigation pane, and then click Audiences.
4. Click +Remarketing list, and
select "YouTube users".
5. Select a list type. You can create lists based
on several different video viewer actions.
6. Select one of your linked YouTube channels. To
use more channels, you'll need to link them by adding them in your linked
accounts. See how to link more channels.
7. Set the "Membership duration" of
your list. This is how long you'd like to keep people on your remarketing
list.
8. For your list "Status" choose
between "Open" or "Closed". "Open" means your
list will continue adding more members.
9. For "Initial list size", you can
either pull list members from the last 30 days of activity on your channel, or
start fresh.
10. Click Create list.
Once your remarketing list has gained interactions from at least
100 viewers, you can use it for your ads and campaigns. Select the remarketing
list you want to use while creating a new campaign or as a target for an
existing video campaign.
Add a remarketing list to an existing ad group
/ or video campaign
1. On the "All campaigns" drop-down
menu, choose an existing video campaign.
2. Click the Video targeting tab, and
then click the Remarketing sub-tab.
3. Select an ad group from the "Select ad
group" drop-down menu.
4. In the box below, you can choose any
remarketing lists you've already created, but the default is "Video
remarketing lists". To see your other lists, click the Video
remarketing lists drop-down button, and choose the type of list you'd
like to target.
5. To add the remarketing lists you want, click
the >> to select them. To remove them, click the << arrows.
6. When you're done, click Save.
Add a remarketing list to a new video campaign
1. Click the Campaigns tab, and
then click +Campaign.
2. Choose the Video campaign
type.
3. Follow the instructions to create a new video
campaign.
4. Under “Targeting,” click the "Narrow your
targeting (optional)" drop-down menu, and select Remarketing.
5. Search for a remarketing list.
6. Click the double arrows >> to
select the remarketing lists you want to target.
7. Click Done.
Add a video remarketing list to a Search or
Display Network campaign
You can add this remarketing list to an ad group with image ads
or text ads.
·
To do this for Display
Network campaigns, use the "Display Network" tab in
your campaign view to target the remarketing lists you just created.
·
To do this for Search
Network or shopping campaigns, use the “Audiences” tab in your standard AdWords
campaign view then click + Targeting.
Video ad format Type
In-stream ad
"In-stream ads
play before, during or after another video on YouTube or video partners on the
Display Network. They give viewers the option to skip the ad after 5 seconds.
Video discovery ad
Video discovery ads can appear on YouTube search results,
next to related videos, or on the YouTube homepage. They invite users to click
on a thumbnail, consisting of an image and some text, to watch the ad.
Bumper ad
A bumper ad is a short video ad that plays before, during or
after another video on YouTube or the Display Network.
The video must be 6 seconds or less and viewers don’t have
the option to skip your ad. You pay based on impressions, which is the number
of times your ad is shown.
How to create a TrueView video campaign
2. Click
the Campaigns tab.
3. Click +CAMPAIGN, and
then click Video.
4. Enter
a campaign name.
5. Choose
a campaign subtype:
9. For
"Standard" campaigns, do the following:
10. Next
to “Video ad formats” select In-stream
or video discovery ads.
11. Enter
a budget.
12. Choose
the networks you want the video campaign to run on.
13. Choose
the locations where you want to target (or exclude) your campaign.
14. Choose
the language of your customers.
15. (Optional)
Choose the devices you want to show your ads on. You can target particular
operating systems, device models, and carriers. By default, your ads will
show on all eligible devices.
16. (Optional)
Edit your campaign’s advanced settings.
17. Click Save and continue.
18. Enter
an ad group name.
19. Next
to “Your YouTube video,” choose a YouTube video.
20. Next
to “Video ad format” choose either In-stream
ad or Video
discovery ad. Enter the required information.
21. Set
a bid amount.
22. Edit
the targeting methods you want to use for your ads. By default, your ads will
show to all viewers.
23. Click Save ad group.
How to create an ad group
2. Click
the Campaigns tab
to select the campaign to which you want to add a new ad group.
3. Note:
Your video campaigns are located with your other campaign types (if any) from
the "All campaigns" drop-down menu. You can also use this drop-down
menu to view only video campaigns by selecting Video campaigns.
4. Click
the Ad groups tab, and then click the +AD GROUP button.
5. Enter
an ad group name.
6. Next
to “Your YouTube video,” choose a YouTube video.
7. Next
to “Video ad format” choose either In-stream ad
or Video
discovery ad.
8. Note: An
ad group can contain only one ad format.
9. Enter
the required information to create your ad. Note: You can always save your ad
group without creating an ad.
10. Set
a bid amount.
11. Edit
the targeting methods you want to use for your ads. By default, your ads will
show to all viewers.
12. Click Save ad group.
There are 4 different
types of AdWords video ads format that appear in different locations on the YouTube
Platform.
They can show up
on the YouTube homepage, search results pages, and as related videos on YouTube
video watch pages.
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