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Technical SEO Checklist that Work GREAT in 2018


9 Steps to a Technically Perfect Site in 2018

Here we talk about the technical SEO checklist. Building, managing, and auditing your backlinks is a critical aspect of SEO. On-page SEO is a main part for website ranking; particularly now that Google's increasingly shifting to semantic search, and the old-school tactics don't seem to work as well as they used to.

1. Review your sitemap.

You know how much important your sitemap for website. It tells the search engines about your site structure and lets them discover fresh content. A sitemap is a way of organising a website, identifying the URLs and the data under each section.

As you check your sitemap, make sure it is:

Clean. Keep your sitemap free from errors, redirects, and URLs blocked from indexing; otherwise, you're at risk of search engines ignoring the sitemap like it isn't there.

Up-to-date. Make sure your sitemap is updated every time content is added to your site (or removed from it) — this will help search engines discover new content fast.

Concise. Google won't crawl sitemaps over 50,000 URLs. Ideally, you should keep it much shorter than that to ensure that you’re most important pages are crawled more often: experiments show that shorter sitemaps result in more effective crawls.

Registered in Search Console. Let Google know about your sitemap. You can either submit it manually to Google Search Console or specify its location anywhere in your robots.txt file in the following way:

Sitemap: http://domainname.com/sitemaplocation.xml

2. Check indexing.

You have to check indexing of your site's pages that are indexed by search engines. To check this quickly, you can use the website auditor tool or also you can use the Google operator command.

For Example:

Site: https://www.couponoffers.co.in/  press enter to check the page indexing



3. Make sure all important resources are crawlable.

You might be tempted to simply look through robots.txt to make sure your important pages are crawl able. But in reality, your robots.txt file is only one of the ways to restrict pages from indexing. What about the noindex Meta tag, X-Robots-Tag, or orphan pages that isn’t linked to internally? What about your JavaScript and CSS files that could be critical to your page's rendering? To run a comprehensive crawlability check, you'll need to use a Google search console.



4. Check for orphan pages. 
Orphan pages are website pages that are not linked to from another section of your site. They cannot be found by search engine crawlers, and they represent missed opportunities to acquire and engage customers. Here’s a quick win recipe for dealing with orphan pages.
How to find and resolve orphan site pages?
You can take an easy 5-step process to identify and address any orphan pages on your site:
  • Get a full list of your current website pages
  • Run a website crawl for pages with zero inbound internal links
  • Analyze the audit results
  • Resolve any orphan page found
  • Rerun the audit periodically to catch new orphan pages
5. Amplify crawl budget.

Crawl budget is the number of site's pages that searchengines crawl during a given period of time. Crawl budget isn't a ranking factor per se, but it determines how frequently the important pages of your site are crawled (and whether some of them are being crawled at all). You can get an idea of what your daily crawl budget is in Google Search Console by going to Crawl > Crawl Stats.




6. Clean up duplicate content. 

Duplicate pages are one of the most common reasons crawl budget goes to waste. For duplicated pages on your site, check with the On-page section of your website. The pages with duplicate title and Meta description tags likely have duplicated content & remove them immediately. Also you can check duplicate Title and description in Google search console. See the below screenshot:


7. Audit internal links

A shallow, logical site structure is important for users and search engine bots; additionally, internal linking helps spread ranking power (or link juice) among your pages more efficiently.
8. Check on your HTTPS content.
Google started using HTTPS as a ranking signal in 2014; since then, HTTPS migrations have become increasingly common. Today, over 70% of page 1 Google search results use HTTPS.
Canonicals, links, and redirects. Ideally, all links on your HTTPS site, as well as redirects and canonicals, should point to HTTPS pages straight away. Even if you have the HTTP to HTTPS redirects implemented properly on the entire site, you still don't want to take users through unnecessary redirects — this will make your site appear much slower than it is. Such redirects may be a problem for crawling, too, as you will waste a little of your crawl budget every time a search engine bot hits a redirect.
9. Test and improve page speed
Google expects pages to load in two seconds or less, and they've officially confirmed that speed is a ranking signal. Speed also has a massive impact on UX: slower pages have higher bounce rates and lower conversion rates.

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