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Everything You Need to Know About Seller Amazon Coupons


What is Seller Powered Coupon* (SPC)?

1.       SPC is a digital coupon, created and funded by the seller.
2.       Sellers would have a self-service tool that allows sellers to run coupons on either a single ASIN or a set of ASINs that they sell on Amazon via seller central.
3.       Coupons come with a suite of automated merchandizing
4.       Sellers pay the full face value of the coupon discount.
5.       Customers can collect coupon which they can later redeem by just adding the product to cart.
6.       SPC coupons can be for extended periods and sellers can create 90 days coupons and budget bound coupons
7.       SPC can also be targeted to Prime customers only

             
                 
Why do customers like SPC?

SPC benefits for our customers
ü  Easily discoverable, compelling discounts on large selection of products
ü  Collect coupons now & avail later (Collected coupons will automatically be applied to items when they checkout, can be used at a later time)
ü  Easy to redeem (no coupon codes / loyalty cards/ downloading / registration or opting in)

What our most loyal customers say about the program:

“Amazon Coupons ensures that I get good value even when I don’t need the product. I love collecting coupons and then availing them when I actually need the products”

“I love it that I can discover all the coupons and discounts together in the coupon homepage”

“Coupons are so easy to use. All I have to do is collect it and the discount is automatically added when I purchase it”

“I just wish there was more selection with coupons”

How does it work for customers?

Customers find coupons through a variety of discovery mechanisms, including:
ü  Search, Coupon homepage, product detail pages, shopping cart, Goldbox  page, category page etc.
ü  Approximately 94% of coupon clips occur outside of product purchase path

A common customer story:
1.       Customer goes to Amazon.in and searches for deodorant
2.       Customer clicks on details for coupon and collects coupon button. Discount is applied at checkout.
3.       Customer receives a reminder e-mail if they haven’t used their coupon

Another customer story:
1.       Customer goes to Amazon.in deals page and sees coupon on a health drink
2.       Customer clicks on details for coupon and collects coupon button. Discount is applied at checkout.
3.       Customer receives a reminder e-mail if they haven’t used their coupon

How does it work for customers?


Coupon Homepage

Coupon Homepage is the storefront where all the coupons are discoverable. It is hosted on Amazon Deals Page
  



How do customers discover Coupons?

Amazon Deals Page:


Search Page


Details Page:




How do customers discover Coupons?




How will SPC help you?

ü  SPC gives you access to a portal where you can configure promotions on selection that you sell on Amazon via seller central
ü  SPC gives you to power to set budget on the promotions being run
ü  SPC enables you to limit the redemption to 1 for each customer
ü  SPC enables you to target coupons to Prime customers
ü  SPC enables you to run longer, time-bound promotions
ü  SPC enables you to track your promotions in real time
ü  SPC comes with a suite of automated merchandising thus impacting visibility across the site.

How will SPC help you?

Tap into the coupon driven consumption in India

•       The coupon business is 13.5 per cent of the total e-commerce audience in India, growing at the rate of 62.9 per cent with 7.6 million unique users a month
•       95 per cent buyers search for deals online and 74 per cent view the coupons available at couponing portals.
•        In 2011, 1 in every 10 internet users accessed coupons sites, but in 2013 this number had grown to 5 out of 6.

 Awareness - SPCs improve search ranking on Amazon

•SPCs drive Detail Page Views/Visits, which in turn ensures brands and products climb in rank in customer search results

•SPCs drive Purchases, which in turn ensures brands and products climb in rank in customer search results



•+ Product Reviews
•+ Detail Page Views/Visits
•+ Brand Searches
•+ Purchases
•= Increased Presence in         
 Organic (Category) Search


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