What is Seller Powered Coupon* (SPC)?
1.
SPC is a digital coupon, created and funded by
the seller.
2.
Sellers would have a self-service tool that
allows sellers to run coupons on either a single ASIN or a set of ASINs that
they sell on Amazon via seller central.
3.
Coupons come with a suite of automated
merchandizing
4.
Sellers pay the full face value of the coupon
discount.
5.
Customers can collect coupon which they can
later redeem by just adding the product to cart.
6.
SPC coupons can be for extended periods and
sellers can create 90 days coupons and budget bound coupons
7.
SPC can also be targeted to Prime customers only
Why do customers like SPC?
SPC benefits for our customers
ü Easily
discoverable, compelling discounts on large selection of products
ü Collect
coupons now & avail later (Collected coupons will automatically be applied
to items when they checkout, can be used at a later time)
ü Easy
to redeem (no coupon codes / loyalty cards/ downloading / registration or
opting in)
What our most loyal customers say about the program:
“Amazon Coupons ensures that I get good value even when I
don’t need the product. I love collecting coupons and then availing them when I
actually need the products”
“I love it that I can discover all the coupons and
discounts together in the coupon homepage”
“Coupons are so easy to use. All I have to do is collect
it and the discount is automatically added when I purchase it”
“I just wish there was more selection with coupons”
How does it work for customers?
Customers find coupons through a variety of discovery
mechanisms, including:
ü
Search, Coupon homepage, product detail pages,
shopping cart, Goldbox page, category
page etc.
ü
Approximately 94% of coupon clips occur outside
of product purchase path
A
common customer story:
1. Customer
goes to Amazon.in and searches for deodorant
2. Customer
clicks on details for coupon and collects coupon button. Discount is applied at
checkout.
3. Customer
receives a reminder e-mail if they haven’t used their coupon
Another
customer story:
1. Customer
goes to Amazon.in deals page and sees coupon on a health drink
2. Customer
clicks on details for coupon and collects coupon button. Discount is applied at
checkout.
3. Customer
receives a reminder e-mail if they haven’t used their coupon
How does it work for customers?
Coupon Homepage
Coupon Homepage is the storefront where all the coupons
are discoverable. It is hosted on Amazon Deals Page
How do customers
discover Coupons?
Amazon Deals Page:
Search Page
Details Page:
How do customers discover Coupons?
How will SPC help
you?
ü SPC
gives you access to a portal where you can configure promotions on selection
that you sell on Amazon via seller central
ü SPC
gives you to power to set budget on the promotions being run
ü SPC
enables you to limit the redemption to 1 for each customer
ü SPC
enables you to target coupons to Prime customers
ü SPC
enables you to run longer, time-bound promotions
ü SPC
enables you to track your promotions in real time
ü SPC
comes with a suite of automated merchandising thus impacting visibility across
the site.
How will SPC help
you?
Tap into the coupon driven consumption in India
• The
coupon business is 13.5 per cent of the total e-commerce audience in India,
growing at the rate of 62.9 per cent with 7.6 million unique users a month
• 95
per cent buyers search for deals online and 74 per cent view the coupons
available at couponing portals.
• In 2011, 1 in every 10 internet users accessed
coupons sites, but in 2013 this number had grown to 5 out of 6.
•SPCs drive Detail Page
Views/Visits, which in turn ensures brands and products climb in rank in
customer search results
•SPCs drive Purchases,
which in turn ensures brands and products climb in rank in customer search
results
•+
Product Reviews
•+
Detail Page Views/Visits
•+
Brand Searches
•+
Purchases
•= Increased Presence in
Organic (Category) Search
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